The slogan in modern advertising ...

The slogan in modern advertising ...

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CHAPTER IV Why Slogans Are Used l7 Introduction - Psychological aspects - Influence of slogans - Human desires ... V Characteristics of Advertising Slogans 25 __Why slogans are remembered - Its resemblance to nursery rhymes - Theanbsp;...

Title:The slogan in modern advertising ...
Author: Emanuel Faltz, Association of National Advertisers
Publisher: - 1948

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