The slogan in modern advertising ...
CHAPTER IV Why Slogans Are Used l7 Introduction - Psychological aspects - Influence of slogans - Human desires ... V Characteristics of Advertising Slogans 25 __Why slogans are remembered - Its resemblance to nursery rhymes - Theanbsp;...
| Title | : | The slogan in modern advertising ... |
| Author | : | Emanuel Faltz, Association of National Advertisers |
| Publisher | : | - 1948 |
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