Research Methods for Business Students

Research Methods for Business Students

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Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.For this reason we begin this chapter with a discussion of the attributes required for a good research topic. ... If you are undertaking your research project as part of a course of study the most important attribute will be that it meets the examining bodya#39;s requirements and, in particular, that ... Your ability to find the financial and time resources to undertake research on the topic will also affect your capability.

Title:Research Methods for Business Students
Author: Mark Saunders, Philip Lewis, Adrian Thornhill
Publisher:Pearson Education - 2009

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