Perceptions of Critical Strategies and Challenges for Shaping Masters' Programs in Public Relations in California Universities

Perceptions of Critical Strategies and Challenges for Shaping Masters' Programs in Public Relations in California Universities

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The purpose of this study was to analyze the perceptions of critical strategies and challenges for shaping Masters' programs in public relations in California universities. Using a qualitative approach, this study reported the findings from Web site review and interviews with leaders at four California institutions offering graduate work in Public Relations.A primary strategy for maintaining a high quality graduate public relations program at University of Southern Californiaa#39;s Annenberg School for Communication was remaining on the cutting-edge of the profession. The convergence ofanbsp;...


Title:Perceptions of Critical Strategies and Challenges for Shaping Masters' Programs in Public Relations in California Universities
Author:
Publisher:ProQuest - 2009
ISBN-13:

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