Identity and Intercultural Exchange in Travel and Tourism

Identity and Intercultural Exchange in Travel and Tourism

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This book looks at the relationship between questions of identity formation and modern practices in travelling and tourism. Unprecedented levels of mobility and international exchange over the last 100 years have raised questions about the stability of national and personal identities and new and creative patterns of behaviour and self-realisation are now emerging due to the enormous commercial interests that lie behind the modern travel and tourism industries. The volume will consider these issues and the challenges they create in various geographical contexts (Germany, Spain, Romania, Italy, Africa) and concludes with a number of case studies from the Portuguese context, where the revenues from tourism are integral to its economy and a lifeline in the current economic crisis.In addition, the application process for awards may be lengthy and time consuming, which maylimit the number of applicants and ... planning and research of the product, measures to ensure a high standard of interpretation and customer service and ... As part of its package of quality assurance and continuous commitment to the professionalism of tour guiding, China offers a series of industry awards thatanbsp;...

Title:Identity and Intercultural Exchange in Travel and Tourism
Author: Anthony David Barker
Publisher:Channel View Publications - 2014-09-17

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