Health Marketing and Consumer Behavior

Health Marketing and Consumer Behavior

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Marketing professionals explore the key factors in the relationship between effective marketing and consumer satisfaction in this insightful guide. They address consumer motivation in seeking health care services, ethical appraisal of marketing plans, and patient perceptions of health services.The Health Marketing Quarterly series, William J. Winston, Editor: a€c Marketing the Group Practice: Practical Methods for the Health Care Practitioner a€c Marketing for Mental Health Services a€c Marketing Long-Term and Senior Care Servicesanbsp;...

Title:Health Marketing and Consumer Behavior
Author: William J. Winston
Publisher:Psychology Press - 1985-01-01

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