Financial Times Corporate Strategy Casebook

Financial Times Corporate Strategy Casebook

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This text provides a range of interesting and exciting case material ready to use in isolation or in conjunction with the latest edition of Richard Lynch's Corporate Strategy. Each chapter contains up to six cases from the Financial Times newspaper relating to a specific topic. The chapters are supported by a brief commentary to explain the theory in that section. The cases are relevant and up-to-date and reflect the consistently excellent standard of FT journalism. The structure of the cases book matches exactly that of Corporate Strategy.Article 2.5 Saab Automobile, the Swedish car manufacturer, is considering plans to expand its product range and increase output by up to ... in 1998, but they were also told it had moved into profit in the second half amid buoyant international demand for its new 9-5 model. ... It did not take him long to diagnose the root cause of Saaba#39;s problems. ... only achieve that by successfully launching the 9-5 station wagon next year, along with a sports car derivative of Saaba#39;s other platform, theanbsp;...

Title:Financial Times Corporate Strategy Casebook
Author: Philip A. Wickham
Publisher:Pearson Education - 2000

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